Amazon Wants My Canon SD 780 IS Camera

Apparently, the Canon PowerShot SD780 IS Digital Elph - a camera which I own - is a much sought after item these days. I bought this camera in 2010 from Amazon for USD $169.00. In today's email, Amazon wanted me to trade in the said camera for a paltry gift card of $58.50.

There is an economic reason why this trade-in offer. Amazon wants to sell more electronics itself for better profit margins than getting some percentage of sales from its vendor-associates. The latter are selling more stuff than its host, according to Amazon CEO Jeff Bezos.

If anything, the Canon SD780 IS camera has retained its value and then some. On Amazon, a vendor is pricing the new PowerShot SD780 IS at USD $519.00; the lowest price for a used one sells at about $110.00.

Compact digital cameras with viewfinders are not being made these days. That is why they are hard to find, and therefore more expensive than the LCD only models.

Surely, my Canon SD780 IS compact digital camera can be sold at more than $58.50. I am holding on to my two Canon PowerShot Digital Elph cameras. They both have viewfinders and LCD displays. One also shoots video in the Windows .AVI, the other in the QuickTime .MOV format.